HD Skin Full Cover Multi-Use Waterproof Concealer 2N22 dupes and alternatives Make Up For Ever
4.7 (513)·Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly lighter· Slightly cooler undertone· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
$8Ulta Beauty(product price)$27 less (77%)4.3 (8,153)
Matches: Same neutral undertone· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Satin rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
60
Wear & performance
61
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Satin rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2N22 (Light medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 290N, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N22. Every attribute compared, with its share of the score.
ComparedYour shade2N22Closest shade match290NHow they compareScore
Shade match55% of overall93
Colour60%90#dbac83#e2b28dVery close colourColour difference 2.2 (0 is identical)
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N22. Every attribute compared, with its share of the score.
ComparedYour shade2N22Closest overall alternative36S medium-tan sandHow they compareScore
Shade match55% of overall92
Colour60%95#dbac83#e1b189Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity30%2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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