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HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 dupes and alternatives Make Up For Ever

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
21.0 Medium Tan
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
84
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 85
    $30SephoraSephora$5 less (14%)

    Matches: Same neutral undertoneSame full coverageClaims not settling into lines

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber
    Shade match 82
    $30SephoraSephora$5 less (14%)

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims not settling into lines

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y46 - Warm Cinnamon

    • Close colour
    • Medium · Warm · yellow undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Hourglass Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 13.5 Natural Amber

    • Looks identical
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC38

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC38

    • Looks identical
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    10

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 10

    • Looks identical
    • Medium · Warm · yellow undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Looks identical
    • Medium · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD61

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD61

    • Looks identical
    • Medium · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    295

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 295

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $44

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest match21.0 Medium TanScore
Shade match55% of overall86
Colour84#cb9866#cf9d75Close colourColour difference 3.2 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan.

Same or better

  • $5 less
  • Similar undertone (warm vs neutral)
  • Same full coverage
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 21.0 Medium Tan

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.