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HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 dupes and alternatives Make Up For Ever

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

Closest shade matchClosest overall alternative: Clinique Even Better All-Over Concealer + Eraser WN 100 Deep Honey

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 100 Deep Honey
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
66
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$13 less (37%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 112 Ginger
    Shade match 94
    $22$32SephoraSephora$13 less (37%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Caramel
    Shade match 86
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: MD2 - Medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $32Ulta BeautyUlta Beauty$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel
    Shade match 85
    $22$32SephoraSephora$13 less (37%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    380W
    Shade match 93
    $24SephoraSephora$11 less (31%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    61
    Skin suitability
    90

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y46 - Warm Cinnamon

    • Close colour
    • Medium · Warm · yellow undertone

    $49

Closest foundations

  1. Hourglass Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 13.5 Natural Amber

    • Looks identical
    • Medium · Neutral undertone

    $49

  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC38

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC38

    • Looks identical
    • Medium · Warm · peach undertone

    $39

  3. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    10

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 10

    • Looks identical
    • Medium · Warm · yellow undertone

    $41

  4. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Looks identical
    • Medium · Warm undertone

    $16

  5. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD61

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD61

    • Looks identical
    • Medium · Warm · golden undertone

    $69

  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    295

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 295

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $44

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better All-Over Concealer + Eraser in WN 100 Deep Honey, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest matchWN 100 Deep HoneyScore
Shade match55% of overall95
Colour92#cb9866#ca9260Very close colourColour difference 2.0 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.4
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better All-Over Concealer + Eraser in WN 100 Deep Honey.

Same or better

  • $13 less
  • Very close colour
  • Same neutral undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy WN 100 Deep Honey

Best price
$22SephoraSephora
$13 less (37%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.