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HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 dupes and alternatives Make Up For Ever

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan6Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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9 of 30

Only showing matches cruelty-free, without talc.

  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Milk Makeup Future Fluid Longwear Hydrating Concealer 14N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
14N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
e.l.f. Cosmetics
Medium Neutral
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
89
Wear (Wear & performance)
44
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Neutral
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Same neutral undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    42S tan sand
    Shade match 78
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishSame full coverage

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25
    Shade match 89
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Warm Peach

    High confidence· Digital match

    View match
  4. #6 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5
    Shade match 87
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6
    Shade match 86
    $39SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same full coverageClaims a skin-like finish

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    44
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Medium, Warm Golden

    Medium confidence· Digital match

    View match
  6. #8 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    13W
    Shade match 89
    $30Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    12O
    Shade match 87
    $30Ulta BeautyUlta Beauty(product price)$5 less (14%)

    Matches: Very close colourClaims a skin-like finishClaims not settling into lines

    Differences: Olive rather than neutral undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y46 - Warm Cinnamon

    • Close colour
    • Medium · Warm · yellow undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Hourglass Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 13.5 Natural Amber

    • Looks identical
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC38

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC38

    • Looks identical
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    10

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 10

    • Looks identical
    • Medium · Warm · yellow undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Looks identical
    • Medium · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD61

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD61

    • Looks identical
    • Medium · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    295

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 295

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $44

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest shade match14NScore
Shade match55% of overall92
Colour94#cb9866#d19968Very close colourColour difference 1.7 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 14N.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Why the closest overall alternative works

e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest overall alternativeMedium NeutralScore
Shade match55% of overall86
Colour86#cb9866#d6a071Very close colourColour difference 2.9 (0 is identical)
Depth89MediumMedium lightCloseDepth difference: 4.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared44
Longevity2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral.

Same or better

  • $27 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Runs slightly lighter
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milk Makeup Future Fluid Longwear Hydrating Concealer 14N

Match price
$30Ulta BeautyUlta Beauty
$5 less (14%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.