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HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 dupes and alternatives Make Up For Ever

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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4 of 30

Only showing matches made for combination skin, with medium coverage.

  • 4 matches have no skin type listed and are not shown.

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 380W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
380W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
95
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Caramel

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2N35Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
NARS
Caramel
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
93
Wear (Wear & performance)
33
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W
    Shade match 86
    $32Ulta BeautyUlta Beauty$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W
    Shade match 81
    $32SephoraSephora$3 less (9%)

    Matches: Similar undertone (warm vs neutral)Same matte finishBoth claim a blurring effect

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    49
    Skin suitability
    28

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin

    Retailer shade note: medium-deep with golden undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2N35 (Medium · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 3Y46 - Warm Cinnamon

    • Close colour
    • Medium · Warm · yellow undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Hourglass Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber

    Hourglass Vanish Seamless Finish Foundation Stick, shade 13.5 Natural Amber

    • Looks identical
    • Medium · Neutral undertone

    $49

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC38

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC38

    • Looks identical
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    10

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 10

    • Looks identical
    • Medium · Warm · yellow undertone

    $41

    Ulta BeautyView at Ulta Beauty
  4. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Medium 330 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Medium 330 W

    • Looks identical
    • Medium · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD61

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD61

    • Looks identical
    • Medium · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    295

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 295

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $44

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 380W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest shade match380WScore
Shade match55% of overall93
Colour95#cb9866#d09866Looks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 380W.

Same or better

  • $11 less
  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Caramel, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2N35. Every attribute compared, with its share of the score.

ComparedYour shade2N35Closest overall alternativeCaramelScore
Shade match55% of overall86
Colour84#cb9866#c98f5fClose colourColour difference 3.1 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Caramel.

Same or better

  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Rare Beauty Liquid Touch Brightening Concealer 380W

Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Caramel

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.