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HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 dupes and alternatives Make Up For Ever

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without talc or dimethicone.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
2R28Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
71out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
70
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
76out of 100
Colour
93
Depth
95
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2R34 - Cool Caramel

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2R34 - Cool Caramel

    • Close colour
    • Medium light · Cool · rosy undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    35N Medium Neutral

    Tarte Face Tape Full Coverage Foundation, shade 35N Medium Neutral

    • Looks identical
    • Light medium · Cool undertone

    $42

    SephoraView at Sephora
  2. Rude Perfect Base Foundation Stick

    15C Medium Cool

    Rude Perfect Base Foundation Stick, shade 15C Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $8.75

    Ulta BeautyView at Ulta Beauty
  3. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Natural (C-056)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Natural (C-056)

    • Very close colour
    • Light medium · Cool undertone

    $58

    SephoraView at Sephora
  4. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    MC6

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade MC6

    • Very close colour
    • Medium light · Cool undertone

    $49

    SephoraView at Sephora
  5. Sephora Collection Best Skin Ever Liquid Foundation

    22P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 22P

    • Very close colour
    • Light medium · Cool · pink undertone

    $24

    SephoraView at Sephora
  6. Ulta Beauty Collection Complexion Crush Foundation

    Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2R28. Every attribute compared, with its share of the score.

ComparedYour shade2R28Closest match23.5 Medium AmberScore
Shade match55% of overall76
Colour93#dfa879#d6a476Very close colourColour difference 1.9 (0 is identical)
Depth95Light mediumMedium lightCloseDepth difference: 2.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 71/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • $5 less
  • Very close colour
  • Same full coverage
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy 23.5 Medium Amber

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.