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HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 dupes and alternatives Make Up For Ever

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

Closest shade match: L'Oréal Paris Infallible Full Wear Waterproof Concealer 385 Amber

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
2R28Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
385 Amber
Depth and undertone: Medium light
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$19.01 less (54%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
2R28Change shade
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC37
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium with soft peachy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 69
    $30SephoraSephora$5 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertone

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 79
    $36Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8.5 Medium-Tan
    Shade match 78
    $36SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with Warm Undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 80
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: No blurring effect claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium
    Shade match 74
    $36SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $36SephoraSephoraCosts $1 more

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 72
    $36SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Neutral
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    44
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: medium tan with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 73
    $38SephoraSephoraCosts $3 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 71
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 76
    $30SephoraSephora$5 less (14%)

    Matches: Very close colourSame full coverageClaims not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 2R28 (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    2R34 - Cool Caramel

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 2R34 - Cool Caramel

    • Close colour
    • Medium light · Cool · rosy undertone

    $49

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    35N Medium Neutral

    Tarte Face Tape Full Coverage Foundation, shade 35N Medium Neutral

    • Looks identical
    • Light medium · Cool undertone

    $42

  2. Rude Perfect Base Foundation Stick

    15C Medium Cool

    Rude Perfect Base Foundation Stick, shade 15C Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $8.75

  3. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Natural (C-056)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Natural (C-056)

    • Very close colour
    • Light medium · Cool undertone

    $58

  4. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    MC6

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade MC6

    • Very close colour
    • Medium light · Cool undertone

    $49

  5. Sephora Collection Best Skin Ever Liquid Foundation

    22P

    Sephora Collection Best Skin Ever Liquid Foundation, shade 22P

    • Very close colour
    • Light medium · Cool · pink undertone

    $24

  6. Ulta Beauty Collection Complexion Crush Foundation

    Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Full Wear Waterproof Concealer in 385 Amber, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2R28. Every attribute compared, with its share of the score.

ComparedYour shade2R28Closest shade match385 AmberScore
Shade match55% of overall89
Colour95#dfa879#dda373Looks identicalColour difference 1.4 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 2.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70CoolUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared52
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 385 Amber.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 2R28. Every attribute compared, with its share of the score.

ComparedYour shade2R28Closest overall alternativeNC37Score
Shade match55% of overall80
Colour91#dfa879#dda16dVery close colourColour difference 2.2 (0 is identical)
Depth95Light mediumMedium lightCloseDepth difference: 3.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone45CoolNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC37.

Same or better

  • $5 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Full Wear Waterproof Concealer 385 Amber

Match price
$15.99Ulta BeautyUlta Beauty
$19.01 less (54%)

Your shade $35 at Sephora · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC37

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.