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HD Skin Full Cover Multi-Use Waterproof Concealer 4N71 dupes and alternatives Make Up For Ever

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Serum0

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Revlon ColorStay Skin Awaken Concealer Coffee

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
4N71Change shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Revlon
Coffee
Depth and undertone: Very deep
Finish and coverage: Natural · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
62
Wear (Wear & performance)
70
Skin (Skin suitability)
50
Shade match
86out of 100
Colour
89
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.99Ulta BeautyUlta Beauty
$20.01 less (57%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N71 (Very deep · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora

Closest foundations

  1. L.A. Girl Pro.Matte Foundation

    Cappucino

    L.A. Girl Pro.Matte Foundation, shade Cappucino

    • Looks identical
    • Very deep · Neutral · neutral golden undertone

    $9.49

    CVSView at CVS
  2. L'Oréal Paris Infallible Pro-Matte Foundation

    113 Brown Suede

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 113 Brown Suede

    • Looks identical
    • Very deep · Neutral · neutral golden undertone

    $9.92

    WalmartView at Walmart
  3. RMS Beauty ReEvolve Natural Finish Foundation

    122

    RMS Beauty ReEvolve Natural Finish Foundation, shade 122

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $59

    Ulta BeautyView at Ulta Beauty
  4. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 64 Dark

    • Looks identical
    • Very deep · Warm undertone

    $56

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    476N

    Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, shade 476N

    • Looks identical
    • Very deep · Neutral undertone

    $48

    SephoraView at Sephora
  6. TIRTIR Mask Fit AI Filter Cushion

    45W CHESTNUT

    TIRTIR Mask Fit AI Filter Cushion, shade 45W CHESTNUT

    • Looks identical
    • Very deep · Warm undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Revlon ColorStay Skin Awaken Concealer in Coffee, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N71. Every attribute compared, with its share of the score.

ComparedYour shade4N71Closest matchCoffeeScore
Shade match55% of overall86
Colour89#714525#794520Very close colourColour difference 2.4 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity3536-hour wear24-hour wearDifferent24-hour wear claimed against 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon ColorStay Skin Awaken Concealer in Coffee.

Same or better

  • $20.01 less
  • Very close colour
  • Buildable rather than full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Coffee

Best price
$14.99Ulta BeautyUlta Beauty
$20.01 less (57%)

Your shade $35 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.