HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 dupes and alternatives Make Up For Ever
4.7 (513)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly cooler undertone· Does not claim transfer resistance
Score details
Shade match
67
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
66
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Olive rather than neutral undertone· Does not claim transfer resistance
Score details
Shade match
66
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
65
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
Matches: Same neutral undertone· Same full coverage· Claims not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Natural rather than matte finish
Score details
Shade match
69
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N72 (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Chestnut, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72. Every attribute compared, with its share of the score.
ComparedYour shade4N72Closest shade matchChestnutHow they compareScore
Shade match55% of overall78
Colour60%64#895324#86563bSlight colour differenceColour difference 5.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 72/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N72. Every attribute compared, with its share of the score.
ComparedYour shade4N72Closest overall alternative53G deep goldenHow they compareScore
Shade match55% of overall70
Colour60%65#895324#975835Slight colour differenceColour difference 5.6 (0 is identical)
Depth15%89DeepDeepSameDepth difference: 4.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared33
Longevity30%2036-hour wear16-hour wearDifferent16-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 73/100Shade match 70/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (9%)
