HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 dupes and alternatives Make Up For Ever
4.7 (513)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Slightly cooler undertone· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Slightly deeper· Olive rather than neutral undertone· Does not claim transfer resistance
Score details
Shade match
69
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Same full coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deepest with golden undertones
Matches: Same matte finish· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly warmer undertone· Does not claim transfer resistance
Score details
Shade match
66
Finish & visual result
100
Wear & performance
33
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Same full coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Natural rather than matte finish
Score details
Shade match
75
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Both claim a blurring effect· Both claim a lightweight feel· No drying alcohol listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
72
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
Matches: Same full coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
72
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: very deep with rosy undertones
Matches: Same neutral undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
69
Finish & visual result
66
Wear & performance
68
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin
$12Ulta Beauty(product price)$23 less (66%)4.5 (1,593)
Matches: Claims a skin-like finish· Claims not settling into lines· Both claim a lightweight feel
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
52
Wear & performance
51
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Cocoa, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N74. Every attribute compared, with its share of the score.
ComparedYour shade4N74Closest matchCocoaHow they compareScore
Shade match55% of overall91
Colour60%85#664128#6a3c23Close colourColour difference 3.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $4 more
