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HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 dupes and alternatives Make Up For Ever

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in liquid form, cruelty-free.

  • 3 matches have no formulation listed and are not shown.
  • 15 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 50 Deep Golden

The equivalent shade and the most similar concealer overall.

Your shade
Make Up For Ever
4N74Change shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Haus Labs
50 Deep Golden
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
69out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
66
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Shade match
72out of 100
Colour
70
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 69
    $32SephoraSephora$3 less (9%)

    Matches: Same neutral undertoneBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    66
    Wear & performance
    68
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4N74 (Very deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N78 - Ebony

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N78 - Ebony

    • Slight colour difference
    • Very deep · Neutral undertone

    $49

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    NR15

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade NR15

    • Looks identical
    • Very deep · Neutral undertone

    $52

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    23

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 23

    • Looks identical
    • Very deep · Neutral undertone

    $41

  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Neutral Deep

    • Looks identical
    • Very deep · Neutral undertone

    $39

  4. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Deep

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Neutral Deep

    • Very close colour
    • Very deep · Neutral undertone

    $39

  5. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Deep

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Neutral Deep

    • Very close colour
    • Very deep · Neutral undertone

    $39

  6. Milani Conceal + Perfect Blur Out Skin Tint Stick

    021

    Milani Conceal + Perfect Blur Out Skin Tint Stick, shade 021

    • Very close colour
    • Very deep · Neutral undertone

    $18.49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4N74. Every attribute compared, with its share of the score.

ComparedYour shade4N74Closest match50 Deep GoldenScore
Shade match55% of overall72
Colour70#664128#6a4638Close colourColour difference 5.0 (0 is identical)
Depth95Very deepVery deepSameDepth difference: 3.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 69/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden.

Same or better

  • $3 less
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy 50 Deep Golden

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.