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HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 dupes and alternatives Make Up For Ever

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Too Faced
Chai
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Full coverage
Shade match
90out of 100
Colour
84
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC60

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NC60
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $30SephoraSephora$5 less (14%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep
    Shade match 83
    $36SephoraSephoraCosts $1 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Does not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $38SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame full coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: ultra deep with warm golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 67
    $30SephoraSephora$5 less (14%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59H rich honey
    Shade match 74
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. Shade match 60
    $30SephoraSephora$5 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    54H deep honey
    Shade match 73
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Shape Tape Full Coverage Matte Concealer

    55W rich warm
    Shade match 71
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 73
    $38SephoraSephoraCosts $3 more

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for combination skin

    Retailer shade note: ultra deep with neutral brown undertones

    High confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57H rich honey
    Shade match 70
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    57G rich golden
    Shade match 69
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterOlive rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  12. Shade match 78
    $36SephoraSephoraCosts $1 more

    Matches: Same warm undertoneSame full coverageClaims not settling into lines

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deepest with golden undertones

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 65
    $36SephoraSephoraCosts $1 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than warm undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    52
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $42SephoraSephoraCosts $7 more

    Matches: Same full coverageBoth claim transfer resistanceNo drying alcohol listed

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    56
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 52
    $30SephoraSephora$5 less (14%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    52
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone

    Retailer shade note: very deep with soft red undertones

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 63
    $32SephoraSephora$3 less (9%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperDoes not claim transfer resistance

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60N mahogany
    Shade match 63
    $32SephoraSephora$3 less (9%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    435 Coffee
    Shade match 66
    $15.99Ulta BeautyUlta Beauty(product price)$19.01 less (54%)

    Matches: Same matte finishSame full coverageBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly deeperNo blurring effect claimed

    Score details
    Shade match
    66
    Finish & visual result
    89
    Wear & performance
    52
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. Shade match 70
    $36SephoraSephoraCosts $1 more

    Matches: Same full coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $49

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  1. TIRTIR Mask Fit AI Filter Cushion

    45W CHESTNUT

    TIRTIR Mask Fit AI Filter Cushion, shade 45W CHESTNUT

    • Very close colour
    • Very deep · Warm undertone

    $25

  2. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 64 Dark

    • Very close colour
    • Very deep · Warm undertone

    $56

  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    530W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 530W

    • Very close colour
    • Deep · Warm · golden undertone

    $53

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Warm 2

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Deep Warm 2

    • Very close colour
    • Deep · Warm undertone

    $49

  5. L'Oréal Paris True Match Super-Blendable Foundation

    W10 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W10 Warm Deep

    • Very close colour
    • Deep · Warm undertone

    $13.99

  6. L'Oréal Paris Infallible Pro-Matte Foundation

    113 Brown Suede

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 113 Brown Suede

    • Looks identical
    • Very deep · Neutral · neutral golden undertone

    $9.92

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest shade matchChaiScore
Shade match55% of overall90
Colour84#744a2c#764429Close colourColour difference 3.2 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 79/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Chai.

Same or better

  • Same warm undertone
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC60, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest overall alternativeNC60Score
Shade match55% of overall84
Colour89#744a2c#74452aVery close colourColour difference 2.5 (0 is identical)
Depth97DeepVery deepCloseDepth difference: 1.9
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10036-hour wear36-hour wearSameBoth claim 36-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC60.

Same or better

  • $5 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim 36-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Super Coverage Multi-Use Concealer Chai

Best price
$36SephoraSephora
Costs $1 more

Your shade $35 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC60

Best price
$30SephoraSephora
$5 less (14%)

Your shade $35 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.