HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 dupes and alternatives Make Up For Ever
Deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches in serum form, without talc.
- 5 matches have no formulation listed and are not shown.
Closest shade match: L'Oréal Paris True Match Radiant Serum Concealer C7
The equivalent shade: scored on colour, depth and undertone only.

4Y73Change shade
- Shade match
- 89out of 100
- Colour
- 82
- Depth
- 99
- Undertone
- 100
Your shade $35 at Sephora
Where to buy C7
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Mocha
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

4Y73Change shade
- Overall match
- 70out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 52
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 50
Your shade $35 at Sephora · product price; shade not separately priced
Where to buy Mocha
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

4N72 - Cocoa
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa
- Slight colour difference
- Deep · Neutral undertone
$49
Closest foundations
45W CHESTNUT
64 Dark
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 64 Dark
- Very close colour
- Very deep · Warm undertone
$56

530W
Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 530W
- Very close colour
- Deep · Warm · golden undertone
$53
Deep Warm 2
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Deep Warm 2
- Very close colour
- Deep · Warm undertone
$49
W10 Warm Deep
L'Oréal Paris True Match Super-Blendable Foundation, shade W10 Warm Deep
- Very close colour
- Deep · Warm undertone
$13.99
113 Brown Suede
L'Oréal Paris Infallible Pro-Matte Foundation, shade 113 Brown Suede
- Looks identical
- Very deep · Neutral · neutral golden undertone
$9.92
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris True Match Radiant Serum Concealer in C7, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris True Match Radiant Serum Concealer in C7.
Same or better
- $18.01 less
- Same warm undertone
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Radiant finish instead of matte
- No blurring effect claimed
- Does not claim transfer resistance
- Not marketed for normal/combination/oily skin
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Why the closest overall alternative works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Mocha.
Same or better
- $23 less
- Very close colour
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Natural finish instead of matte
- Medium rather than full coverage
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
L'Oréal Paris True Match Radiant Serum Concealer C7
Your shade $35 at Sephora
Closest overall alternative
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Mocha
Your shade $35 at Sephora · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.