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HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 dupes and alternatives Make Up For Ever

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 520W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
520W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
82out of 100
Colour
74
Depth
81
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Sephora

Closest overall alternative: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 50 Deep Golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
4Y73Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Haus Labs
50 Deep Golden
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
71out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
66
Wear (Wear & performance)
68
Skin (Skin suitability)
60
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

Looking for a foundation in your shade?

The closest shade to Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 4Y73 (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N72 - Cocoa

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N72 - Cocoa

    • Slight colour difference
    • Deep · Neutral undertone

    $49

Closest foundations

  1. TIRTIR Mask Fit AI Filter Cushion

    45W CHESTNUT

    TIRTIR Mask Fit AI Filter Cushion, shade 45W CHESTNUT

    • Very close colour
    • Very deep · Warm undertone

    $25

  2. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 64 Dark

    • Very close colour
    • Very deep · Warm undertone

    $56

  3. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    530W

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 530W

    • Very close colour
    • Deep · Warm · golden undertone

    $53

  4. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Deep Warm 2

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Deep Warm 2

    • Very close colour
    • Deep · Warm undertone

    $49

  5. L'Oréal Paris True Match Super-Blendable Foundation

    W10 Warm Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W10 Warm Deep

    • Very close colour
    • Deep · Warm undertone

    $13.99

  6. L'Oréal Paris Infallible Pro-Matte Foundation

    113 Brown Suede

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 113 Brown Suede

    • Looks identical
    • Very deep · Neutral · neutral golden undertone

    $9.92

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 520W, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest shade match520WScore
Shade match55% of overall82
Colour74#744a2c#825636Close colourColour difference 4.4 (0 is identical)
Depth81DeepDeepSome differenceDepth difference: 7.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 69/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 520W.

Same or better

  • $11 less
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden, against Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 4Y73. Every attribute compared, with its share of the score.

ComparedYour shade4Y73Closest overall alternative50 Deep GoldenScore
Shade match55% of overall75
Colour59#744a2c#6a4638Slight colour differenceColour difference 6.4 (0 is identical)
Depth95DeepVery deepCloseDepth difference: 3.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared66
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 71/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 50 Deep Golden.

Same or better

  • $3 less
  • Same warm undertone
  • Both claim a blurring effect
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Visible colour difference
  • Natural finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance
  • Not marketed for combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty Liquid Touch Brightening Concealer 520W

Best price
$24SephoraSephora
$11 less (31%)

Your shade $35 at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 50 Deep Golden

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.