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HD Skin Hydra Glow Hydrating Foundation 3R44 - Cool Amber dupes and alternatives Make Up For Ever

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum1

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, without silicones.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 28 Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Make Up For Ever
3R44 - Cool AmberChange shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Well People
28 Medium Neutral
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
64
Wear (Wear & performance)
80
Skin (Skin suitability)
90
Shade match
87out of 100
Colour
93
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$28 less (57%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3R44 - Cool Amber (Medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2R28

    • Slight colour difference
    • Light medium · Cool undertone

    $35

    SephoraView at Sephora

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Very close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Very close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 28 Medium Neutral, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3R44 - Cool Amber. Every attribute compared, with its share of the score.

ComparedYour shade3R44 - Cool AmberClosest match28 Medium NeutralScore
Shade match55% of overall87
Colour93#cd9873#c69574Very close colourColour difference 1.7 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.1
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 28 Medium Neutral.

Same or better

  • $28 less
  • Very close colour
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none
View full match

Where to buy 28 Medium Neutral

Best price
$21Ulta BeautyUlta Beauty
$28 less (57%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.