Beautler.Your beauty butler

HD Skin Hydra Glow Hydrating Foundation 4N68 - Coffee dupes and alternatives Make Up For Ever

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Makeup By Mario SurrealSkin Luminous Hydrating Foundation 28.5N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 80N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: deep with bronze undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Maracuja Juicy Glow Tint

    48N Tan-Deep Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: tan to deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450
    Shade match 88
    $45SephoraSephora$4 less (8%)

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: Rich Deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: deep auburn with copper undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    14
    Shade match 89
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    13.5
    Shade match 88
    $60SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DC8
    Shade match 83
    $49SephoraSephoraSame price

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for dry/combination skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/combination skin

    Retailer shade note: deep cool 8

    Medium confidence· Digital match

    View match
  9. Shade match 84
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $55SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No blurring effect claimedNo long-wear claimNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 88
    $50SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    24N
    Shade match 87
    $48SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51N deep neutral
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for dry skin

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10.5N
    Shade match 94
    $38Ulta BeautyUlta Beauty(product price)$11 less (22%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish

    Retailer shade note: deep dark with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same radiant finishSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertone

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · Tarte

    Maracuja Juicy Glow Tint

    53N Deep Neutral
    Shade match 74
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same radiant finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertone

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · Hourglass

    Ambient Soft Glow Foundation

    15
    Shade match 81
    $60SephoraSephoraCosts $11 more

    Matches: Same medium coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  18. #20 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 95
    $12$16Ulta BeautyUlta Beauty$37 less (76%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. Shade match 79
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Same radiant finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4N68 - Coffee (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Nearest in this range
    • Deep · Neutral undertone

    $35

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Looks identical
    • Deep · Neutral undertone

    $32

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep · Neutral undertone

    $8

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    42 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 42 Medium Deep Neutral

    • Close colour
    • Deep · Neutral undertone

    $32

  5. Rare Beauty Liquid Touch Brightening Concealer

    500N

    Rare Beauty Liquid Touch Brightening Concealer, shade 500N

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 28.5N, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4N68 - Coffee. Every attribute compared, with its share of the score.

ComparedYour shade4N68 - CoffeeClosest shade match28.5NScore
Shade match55% of overall96
Colour94#8d5d49#8f5a43Very close colourColour difference 1.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 28.5N.

Same or better

  • $1 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs high

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 80N, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4N68 - Coffee. Every attribute compared, with its share of the score.

ComparedYour shade4N68 - CoffeeClosest overall alternative80NScore
Shade match55% of overall95
Colour92#8d5d49#915f46Very close colourColour difference 2.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, combinationCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 80N.

Same or better

  • $7 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs high

Where to buy

Closest shade match

Makeup By Mario SurrealSkin Luminous Hydrating Foundation 28.5N

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Sephora

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 80N

Match price
$42Ulta BeautyUlta Beauty
$7 less (14%)

Your shade $49 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.