Beautler.Your beauty butler

SurrealSkin Luminous Hydrating Foundation 30W dupes and alternatives Makeup By Mario

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural1
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free1With SPF, applied. RemoveMineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, in liquid form, with SPF.

  • 9 matches have no formulation listed and are not shown.
  • 25 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Ciele tint & PROTECT medium coverage serum foundation 13 | Deep

The equivalent shade and the most similar foundation overall.

Your shade
Makeup By Mario
30WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
The match
Ciele
13 | Deep
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
79
Wear (Wear & performance)
55
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
98
Depth
98
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 30W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Ciele tint & PROTECT medium coverage serum foundation in 13 | Deep, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 30W. Every attribute compared, with its share of the score.

ComparedYour shade30WClosest match13 | DeepScore
Shade match55% of overall84
Colour98#472b1f#492d22Looks identicalColour difference 0.8 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone45WarmNeutral · neutral pinkDifferentcandidate undertone inferred
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 77/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ciele tint & PROTECT medium coverage serum foundation in 13 | Deep.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Slightly cooler undertone
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapOil-based vs unknown-based; silicone high vs high
View full match

Where to buy 13 | Deep

Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.