Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Preferences
Avoid an ingredient
8 of 30 matches
Only showing matches made for combination skin, with medium coverage, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $48 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $12 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim colour stability
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light skintone with with neutral warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for dry skin
Retailer shade note: for light medium skintones with warm olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for dry skin
Retailer shade note: for light skintones with neutral olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (71%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim colour stabilityDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$4 less (8%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim colour stabilityDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyThe closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 6W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2W Warm
$42
Drift 3.8
$39
250W
$24
Warm Nude
$12.99
10 Light Golden
$32
365 Cashew
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 190, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 6W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 190.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
