Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
15 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at Sephora
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for medium skintones with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium-deep warm-golden
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$40 less (83%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for medium skintones with neutral golden undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for darker medium skin with neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with rosy neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$34.01 less (71%)Matches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephora$9 less (19%)Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
High confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$34 less (71%)Matches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed
Retailer shade note: true beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$29.01 less (60%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephora$8 less (17%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed
Retailer shade note: medium golden olive
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$32 less (67%)Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than warm undertoneMatte rather than natural finishNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 13 matches
The closest shade to Makeup By Mario SurrealSkin Natural Finish Foundation 18 W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Caramel
Tone 08 W
$32
400W
$24
4W
$38
Golden Amber
$12.99
WN 100 Deep Honey
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4W1 Suntan, against Makeup By Mario SurrealSkin Natural Finish Foundation in 18 W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4W1 Suntan.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation in Bedarra SF8.5, against Makeup By Mario SurrealSkin Natural Finish Foundation in 18 W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Bedarra SF8.5.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 4W1 Suntan
SephoraYour shade $48 at Sephora
ILIA True Skin Serum Foundation Bedarra SF8.5
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
