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Fit Me Natural Finish Concealer 001 Cool Ivory dupes and alternatives Maybelline

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural0
  • Radiant0

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

  • Dimethicone0
  • Fragrance0
  • Alcohol denat.0
  • Talc0
  • Coconut oil0
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Only showing matches with medium coverage, in serum form, without silicones.

  • 3 matches have no coverage listed and are not shown.
  • 4 matches have no formulation listed and are not shown.

None of the 30 matches fit these filters. Clear the filters to see them all.

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 001 Cool Ivory (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Fair Porcelain 102

    Maybelline Fit Me Matte + Poreless Foundation, shade Fair Porcelain 102

    • Looks identical
    • Very fair · Neutral undertone

    $11.99

Closest foundations

  1. L'Oréal Paris Infallible Cushion Foundation

    15 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 15 Cool

    • Looks identical
    • Very fair · Cool undertone

    $19.99

  2. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    110

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 110

    • Looks identical
    • Very fair · Cool · pink undertone

    $40

  3. Tarte Face Tape Full Coverage Foundation

    8B Porcelain Beige

    Tarte Face Tape Full Coverage Foundation, shade 8B Porcelain Beige

    • Looks identical
    • Very fair · Cool · pink undertone

    $42

  4. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Farro 1C

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Farro 1C

    • Looks identical
    • Very fair · Cool undertone

    $36

  5. NARS Natural Radiant Longwear Foundation

    Oslo - Light 1

    NARS Natural Radiant Longwear Foundation, shade Oslo - Light 1

    • Looks identical
    • Very fair · Cool undertone

    $55

  6. Makeup By Mario SurrealSkin Luminous Hydrating Foundation

    3.5C

    Makeup By Mario SurrealSkin Luminous Hydrating Foundation, shade 3.5C

    • Very close colour
    • Very fair · Cool undertone

    $48

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.