Fit Me Natural Finish Concealer 005 Ivory dupes and alternatives Maybelline
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair
The equivalent shade and the most similar concealer overall.
005 IvoryChange shade
- Overall match
- 73out of 100
- Shade (Shade match)
- 75
- Finish (Finish & visual result)
- 78
- Wear (Wear & performance)
- 66
- Skin (Skin suitability)
- 50
- Shade match
- 75out of 100
- Colour
- 72
- Depth
- 93
- Undertone
- 70
Ulta BeautyYour shade $10.99 at Ulta Beauty
Where to buy Fair
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer 005 Ivory (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
105 Fair Ivory
Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory
- Very close colour
- Very fair · Neutral · neutral golden undertone
$14.90
View at WalmartClosest foundations
099 True Porcelain
L'Oréal Paris Infallible Pro-Matte Foundation, shade 099 True Porcelain
- Looks identical
- Very fair
$14.99
Fair
0.5 N Neutral
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 0.5 N Neutral
- Looks identical
- Very fair · Neutral undertone
$58
C0.5 Cool Light
L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light
- Looks identical
- Very fair · Cool undertone
$13.99
Fair 3
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Fair 3
- Looks identical
- Very fair · Neutral undertone
$49
1CR
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 1CR
- Looks identical
- Very fair · Cool · rosy undertone
$55
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Maybelline Fit Me Natural Finish Concealer in 005 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.
Same or better
- Same natural finish
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Where to buy Fair
Ulta BeautyYour shade $10.99 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.