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Fit Me Natural Finish Concealer 005 Ivory dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage, in liquid form.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no formulation listed and are not shown.
  • 5 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 0N1

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
005 IvoryChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Laura Mercier
0N1
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
76out of 100
Colour
75
Depth
89
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    0W1
    Shade match 75
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 005 Ivory (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    105 Fair Ivory

    Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $14.90

    WalmartView at Walmart

Closest foundations

  1. L'Oréal Paris Infallible Pro-Matte Foundation

    099 True Porcelain

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 099 True Porcelain

    • Looks identical
    • Very fair

    $14.99

    Ulta BeautyView at Ulta Beauty
  2. IT Cosmetics CC+ Cream Illumination SPF 50+

    Fair

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Fair

    • Looks identical
    • Very fair · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    0.5 N Neutral

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 0.5 N Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $58

    SephoraView at Sephora
  4. L'Oréal Paris True Match Super-Blendable Foundation

    C0.5 Cool Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light

    • Looks identical
    • Very fair · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  5. Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Fair 3

    Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Fair 3

    • Looks identical
    • Very fair · Neutral undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    1CR

    Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 1CR

    • Looks identical
    • Very fair · Cool · rosy undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1, against Maybelline Fit Me Natural Finish Concealer in 005 Ivory. Every attribute compared, with its share of the score.

ComparedYour shade005 IvoryClosest match0N1Score
Shade match55% of overall76
Colour75#fcdcc8#fcd0b5Close colourColour difference 4.2 (0 is identical)
Depth89Very fairVery fairSameDepth difference: 4.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 0N1.

Same or better

  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 0N1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.