Fit Me Natural Finish Concealer 005 Ivory dupes and alternatives Maybelline
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Medium1
- Full0
- Buildable0
Skin type
- Dry1
- Normal1
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 32 matches
Only showing matches with a radiant finish, in liquid form.
- 3 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 140C
The equivalent shade and the most similar concealer overall.
005 IvoryChange shade
- Overall match
- 70out of 100
- Shade (Shade match)
- 90
- Finish (Finish & visual result)
- 50
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 0
- Shade match
- 90out of 100
- Colour
- 97
- Depth
- 98
- Undertone
- 70
SephoraYour shade $10.99 at Ulta Beauty
Where to buy 140C
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraLooking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer 005 Ivory (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
105 Fair Ivory
Maybelline Fit Me Dewy + Smooth Foundation, shade 105 Fair Ivory
- Very close colour
- Very fair · Neutral · neutral golden undertone
$14.90
View at WalmartClosest foundations
099 True Porcelain
L'Oréal Paris Infallible Pro-Matte Foundation, shade 099 True Porcelain
- Looks identical
- Very fair
$14.99
Fair
0.5 N Neutral
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 0.5 N Neutral
- Looks identical
- Very fair · Neutral undertone
$58
C0.5 Cool Light
L'Oréal Paris True Match Super-Blendable Foundation, shade C0.5 Cool Light
- Looks identical
- Very fair · Cool undertone
$13.99
Fair 3
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15, shade Fair 3
- Looks identical
- Very fair · Neutral undertone
$49
1CR
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20, shade 1CR
- Looks identical
- Very fair · Cool · rosy undertone
$55
View at Ulta Beauty
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty Liquid Touch Brightening Concealer in 140C, against Maybelline Fit Me Natural Finish Concealer in 005 Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty Liquid Touch Brightening Concealer in 140C.
Same or better
- Near-identical swatch colour
- Claims a skin-like finish
- Claims long-wearing
- Claims not settling into lines
- Both claim a lightweight feel
Different
- Radiant finish instead of natural
- Not marketed for sensitive skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy 140C
SephoraYour shade $10.99 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.