Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
20 of 30 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $25.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: very light with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fairest with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $3.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $3.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$14View at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: ultra light with cool undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourClaims 24-hour wearClaims transfer resistance
Differences: Matte rather than natural finishDoes not claim a lightweight feelContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Very Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light medium with cool pinky undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 18 matches
The closest shade to Maybelline Fit Me Natural Finish Concealer 010 Fair (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
105 Fair Ivory
$14.90
fair 10 p
$35
20B Light Beige
$42
Light Medium
$39
Fair
$21.49
Fair Light
$39
40
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Stone 1.3.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Cream Puff, against Maybelline Fit Me Natural Finish Concealer in 010 Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Cream Puff.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Hourglass Vanish Airbrush Full Coverage Longwear Concealer Stone 1.3
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer Cream Puff
SephoraYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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