Fit Me Natural Finish Concealer 015 Light dupes and alternatives Maybelline
Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural
The equivalent shade and the most similar concealer overall.
015 LightChange shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 78
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 68
- Shade match
- 78out of 100
- Colour
- 76
- Depth
- 98
- Undertone
- 70
SephoraYour shade $10.99 at Ulta Beauty
Where to buy 13.0 Light Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer 015 Light (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Ivory 115
Maybelline Fit Me Matte + Poreless Foundation, shade Ivory 115
- Looks identical
- Very fair · Neutral · neutral golden undertone
$11.99
Closest foundations
312
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 312
- Looks identical
- Very fair · Neutral · neutral golden undertone
$11.19
13 La Cienega
Tower 28 Beauty SunnyDays Skin Tint, shade 13 La Cienega
- Looks identical
- Very fair · Neutral undertone
$32
Light
CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Light
- Looks identical
- Very fair · Neutral · neutral golden undertone
$21.49
1N2 Vanille
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1N2 Vanille
- Looks identical
- Very fair · Neutral undertone
$54
08N Light
Sephora Collection Best Skin Ever Matte Powder Foundation, shade 08N Light
- Looks identical
- Very fair · Neutral undertone
$24
110 P
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 110 P
- Looks identical
- Fair · Cool · pink undertone
$24
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.
Same or better
- Same natural finish
- Claims long-wearing
- Claims not settling into lines
Different
- Small colour difference on the swatch
- Does not claim a lightweight feel
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Where to buy 13.0 Light Natural
SephoraYour shade $10.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.