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Fit Me Natural Finish Concealer 015 Light dupes and alternatives Maybelline

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

  • Medium0
  • Medium to full0
  • Full2
  • Buildable0

Finish

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Only showing matches with full coverage, with a matte finish.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 160

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
Fenty Beauty
160
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Full Wear Waterproof Concealer 360 Cashmere

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
015 LightChange shade
Depth and undertone: Very fair
Finish and coverage: Natural finish
The match
L'Oréal Paris
360 Cashmere
Depth and undertone: Fair
Finish and coverage: Matte · Full coverage
Overall match
71out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
56
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Best price
$15.99Ulta BeautyUlta Beauty
Costs $5 more

Your shade $10.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 015 Light (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Ivory 115

    Maybelline Fit Me Matte + Poreless Foundation, shade Ivory 115

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    312

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 312

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $11.19

  2. Tower 28 Beauty SunnyDays Skin Tint

    13 La Cienega

    Tower 28 Beauty SunnyDays Skin Tint, shade 13 La Cienega

    • Looks identical
    • Very fair · Neutral undertone

    $32

  3. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Light

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Light

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $21.49

  4. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    1N2 Vanille

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 1N2 Vanille

    • Looks identical
    • Very fair · Neutral undertone

    $54

  5. Sephora Collection Best Skin Ever Matte Powder Foundation

    08N Light

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 08N Light

    • Looks identical
    • Very fair · Neutral undertone

    $24

  6. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    110 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 110 P

    • Looks identical
    • Fair · Cool · pink undertone

    $24

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 160, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest shade match160Score
Shade match55% of overall91
Colour97#fdd1b2#fed1b4Looks identicalColour difference 0.9 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combination, oilyMarketed for different skin types
Overall match 70/100Shade match 91/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 160.

Same or better

  • Near-identical swatch colour
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Full Wear Waterproof Concealer in 360 Cashmere, against Maybelline Fit Me Natural Finish Concealer in 015 Light. Every attribute compared, with its share of the score.

ComparedYour shade015 LightClosest overall alternative360 CashmereScore
Shade match55% of overall88
Colour94#fdd1b2#f6cfb0Very close colourColour difference 1.7 (0 is identical)
Depth97Very fairFairCloseDepth difference: 1.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 88/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Full Wear Waterproof Concealer in 360 Cashmere.

Same or better

  • Very close colour
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 160

Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Full Wear Waterproof Concealer 360 Cashmere

Best price
$15.99Ulta BeautyUlta Beauty
Costs $5 more

Your shade $10.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.