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Fit Me Natural Finish Concealer 025 Medium dupes and alternatives Maybelline

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones.

  • 2 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Vanilla

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
025 MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Medium Vanilla
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Shade match
87out of 100
Colour
92
Depth
93
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Vanilla
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 025 Medium (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    130 Buff Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade 130 Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $8.98

    WalmartView at Walmart

Closest foundations

  1. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    140 Ivoire N

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 140 Ivoire N

    • Looks identical
    • Fair · Neutral undertone

    $46

    SephoraView at Sephora
  2. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 8 Cool

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 8 Cool

    • Looks identical
    • Fair · Cool undertone

    $41

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Seamless Finish Foundation Stick

    12 Warm Honey

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12 Warm Honey

    • Looks identical
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora
  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    3

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 3

    • Looks identical
    • Fair · Cool · pink undertone

    $60

    SephoraView at Sephora
  5. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

    WalmartView at Walmart
  6. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Light 15 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Light 15 R

    • Looks identical
    • Fair · Cool · rosy undertone

    $17.99

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Vanilla, against Maybelline Fit Me Natural Finish Concealer in 025 Medium. Every attribute compared, with its share of the score.

ComparedYour shade025 MediumClosest matchMedium VanillaScore
Shade match55% of overall87
Colour92#f6c1a4#f2b99cVery close colourColour difference 2.0 (0 is identical)
Depth93FairLightCloseDepth difference: 3.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Vanilla.

Same or better

  • Very close colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate
View full match

Where to buy Medium Vanilla

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.