Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with full coverage, without talc or alcohol denat.
The equivalent shade and the most similar concealer overall.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Ulta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $25.01 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: light medium with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Satin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with warm-neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with cool pinky undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with cool peachy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool pink undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair with yellow undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperSatin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: fair with pink undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: medium light with peach undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to Maybelline Fit Me Natural Finish Concealer 025 Medium (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
130 Buff Beige
$8.98
140 Ivoire N
$46
Light 8 Cool
$41
12 Warm Honey
$49
3
$60
Cool Porcelai
$14.99
Light 15 R
$17.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude, against Maybelline Fit Me Natural Finish Concealer in 025 Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
SephoraYour shade $10.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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