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Fit Me Natural Finish Concealer 025 Medium dupes and alternatives Maybelline

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 2 matches have no coverage listed and are not shown.
  • 1 match has no formulation listed and is not shown.
  • 19 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 220C

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
025 MediumChange shade
Depth and undertone: Fair
Finish and coverage: Natural finish
The match
Rare Beauty
220C
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
69out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
50
Wear (Wear & performance)
54
Skin (Skin suitability)
0
Shade match
88out of 100
Colour
93
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $13.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 025 Medium (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    130 Buff Beige

    Maybelline Fit Me Dewy + Smooth Foundation, shade 130 Buff Beige

    • Very close colour
    • Light · Neutral undertone

    $8.98

    WalmartView at Walmart

Closest foundations

  1. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    140 Ivoire N

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 140 Ivoire N

    • Looks identical
    • Fair · Neutral undertone

    $46

    SephoraView at Sephora
  2. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 8 Cool

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 8 Cool

    • Looks identical
    • Fair · Cool undertone

    $41

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Seamless Finish Foundation Stick

    12 Warm Honey

    Hourglass Vanish Seamless Finish Foundation Stick, shade 12 Warm Honey

    • Looks identical
    • Fair · Neutral undertone

    $49

    SephoraView at Sephora
  4. Hourglass Illusion Luminous Glow Foundation SPF 30

    3

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 3

    • Looks identical
    • Fair · Cool · pink undertone

    $60

    SephoraView at Sephora
  5. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Cool Porcelai

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Cool Porcelai

    • Looks identical
    • Fair · Cool undertone

    $14.99

    WalmartView at Walmart
  6. ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation

    Light 15 R

    ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation, shade Light 15 R

    • Looks identical
    • Fair · Cool · rosy undertone

    $17.99

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 220C, against Maybelline Fit Me Natural Finish Concealer in 025 Medium. Every attribute compared, with its share of the score.

ComparedYour shade025 MediumClosest match220CScore
Shade match55% of overall88
Colour93#f6c1a4#eebd9fVery close colourColour difference 1.8 (0 is identical)
Depth96FairLightCloseDepth difference: 2.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveOily, dry, combination, normalMarketed for different skin types
Overall match 69/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 220C.

Same or better

  • Very close colour
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 220C

Best price
$24SephoraSephora
Costs $13.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.