Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
14 of 32 matches
Only showing matches made for oily skin, in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24 · low stockView at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at Sephora
Ulta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Slightly lighter
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperDoes not claim a lightweight feel
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraSephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with cool pinky undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with cool peachy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 025 Medium (Fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
130 Buff Beige
$8.98
140 Ivoire N
$46
Light 8 Cool
$41
12 Warm Honey
$49
3
$60
Cool Porcelai
$14.99
Light 15 R
$17.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty Liquid Touch Brightening Concealer in 220C, against Maybelline Fit Me Natural Finish Concealer in 025 Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty Liquid Touch Brightening Concealer in 220C.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N1, against Maybelline Fit Me Natural Finish Concealer in 025 Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N1.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Rare Beauty Liquid Touch Brightening Concealer 220C
SephoraYour shade $10.99 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 1N1
SephoraYour shade $10.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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