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Fit Me Natural Finish Concealer 030 Honey dupes and alternatives Maybelline

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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2 of 30

Only showing matches with medium coverage, in cream form.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 6.8 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
030 HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
The match
Kosas
Tone 6.8 W
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Sucre D'orge

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
030 HoneyChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural finish
The match
NARS
Sucre D'orge
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
71out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
51
Wear (Wear & performance)
40
Skin (Skin suitability)
0
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 030 Honey (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Golden 312

    Maybelline Fit Me Matte + Poreless Foundation, shade Golden 312

    • Very close colour
    • Light medium · Warm · golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P5

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P5

    • Looks identical
    • Light medium · Warm · peach undertone

    $52

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    6W1 Sandalwood

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 6W1 Sandalwood

    • Looks identical
    • Light medium · Warm · golden undertone

    $52

    Ulta BeautyView at Ulta Beauty
  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Warm 1

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Warm 1

    • Very close colour
    • Light medium · Warm undertone

    $49

    Ulta BeautyView at Ulta Beauty
  4. NARS Natural Matte Longwear Foundation

    SAHEL

    NARS Natural Matte Longwear Foundation, shade SAHEL

    • Very close colour
    • Light medium · Warm · peach undertone

    $55

    SephoraView at Sephora
  5. Maybelline Fit Me Dewy + Smooth Foundation

    Warm Honey

    Maybelline Fit Me Dewy + Smooth Foundation, shade Warm Honey

    • Very close colour
    • Light medium · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Cushion Foundation

    257 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 257 Warm

    • Very close colour
    • Light medium · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 6.8 W, against Maybelline Fit Me Natural Finish Concealer in 030 Honey. Every attribute compared, with its share of the score.

ComparedYour shade030 HoneyClosest shade matchTone 6.8 WScore
Shade match55% of overall95
Colour91#eeaa75#e7a97cVery close colourColour difference 2.1 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 71/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 6.8 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Sucre D'orge, against Maybelline Fit Me Natural Finish Concealer in 030 Honey. Every attribute compared, with its share of the score.

ComparedYour shade030 HoneyClosest overall alternativeSucre D'orgeScore
Shade match55% of overall94
Colour91#eeaa75#e6ab77Very close colourColour difference 2.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 71/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Sucre D'orge.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 6.8 W

Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Sucre D'orge

Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.