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Fit Me Natural Finish Concealer 035 Deep dupes and alternatives Maybelline

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

  • Medium0
  • Full0

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish, without talc or alcohol denat.

Closest shade matchClosest overall alternative: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 140

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
035 DeepChange shade
Depth and undertone: Light medium
Finish and coverage: Natural finish
The match
Maybelline
140
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant finish
Overall match
75out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
56
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Low confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $10.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 035 Deep (Light medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Light Honey 242

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Honey 242

    • Very close colour
    • Light medium · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    130

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 130

    • Looks identical
    • Light medium · Neutral undertone

    $17.99

    Ulta BeautyView at Ulta Beauty
  2. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Looks identical
    • Light medium · Warm undertone

    $14

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW25

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW25

    • Looks identical
    • Light medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Medium Cool

    • Very close colour
    • Light medium · Cool · pink undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140, against Maybelline Fit Me Natural Finish Concealer in 035 Deep. Every attribute compared, with its share of the score.

ComparedYour shade035 DeepClosest match140Score
Shade match55% of overall90
Colour96#e5a78a#e0a78bLooks identicalColour difference 1.1 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 75/100Shade match 90/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 140.

Same or better

  • Near-identical swatch colour
  • Claims not settling into lines

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy 140

Best price
$12.99Ulta BeautyUlta Beauty
Costs $2 more

Your shade $10.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.