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Fit Me Natural Finish Concealer 035 Deep dupes and alternatives Maybelline

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2C2

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
035 DeepChange shade
Depth and undertone: Light medium
Finish and coverage: Natural finish
The match
Laura Mercier
2C2
Depth and undertone: Medium light · Cool
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
88out of 100
Colour
93
Depth
95
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $34SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light peach with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $34SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $34SephoraSephoraCosts $23.01 more

    Matches: Very close colourSame natural finishClaims 16-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light to medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 78
    $32SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Tan
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  6. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly lighter

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light
    Shade match 72
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  8. #9 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Beige
    Shade match 71
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Low confidence· Digital match

    View match
  9. Shade match 75
    $32SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: fair with peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Vanilla
    Shade match 70
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly lighter

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter

    Low confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 035 Deep (Light medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Light Honey 242

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Honey 242

    • Very close colour
    • Light medium · Warm undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    130

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 130

    • Looks identical
    • Light medium · Neutral undertone

    $17.99

  2. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

  3. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Looks identical
    • Light medium · Warm undertone

    $14

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW25

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW25

    • Looks identical
    • Light medium · Cool · rosy undertone

    $39

  5. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

  6. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Medium Cool

    • Very close colour
    • Light medium · Cool · pink undertone

    $39

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2C2, against Maybelline Fit Me Natural Finish Concealer in 035 Deep. Every attribute compared, with its share of the score.

ComparedYour shade035 DeepClosest match2C2Score
Shade match55% of overall88
Colour93#e5a78a#dda288Very close colourColour difference 1.8 (0 is identical)
Depth95Light mediumMedium lightCloseDepth difference: 3.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2C2.

Same or better

  • Very close colour
  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy 2C2

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.