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Fit Me Natural Finish Concealer 035 Deep dupes and alternatives Maybelline

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with a satin finish.

  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Tan Walnut

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
035 DeepChange shade
Depth and undertone: Light medium
Finish and coverage: Natural finish
The match
e.l.f. Cosmetics
Tan Walnut
Depth and undertone: Medium light · Neutral · neutral pink
Finish and coverage: Satin · Full coverage
Overall match
70out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
78
Wear (Wear & performance)
54
Skin (Skin suitability)
0
Shade match
77out of 100
Colour
75
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$2.99 less (27%)

Your shade $10.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 035 Deep (Light medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Light Honey 242

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Honey 242

    • Very close colour
    • Light medium · Warm undertone

    $11.99

Closest foundations

  1. Maybelline Super Stay 24H Skin Tint + Vitamin C

    130

    Maybelline Super Stay 24H Skin Tint + Vitamin C, shade 130

    • Looks identical
    • Light medium · Neutral undertone

    $17.99

  2. Estée Lauder Double Wear Stay-in-Place Foundation

    2W0 Warm Vanilla

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 2W0 Warm Vanilla

    • Looks identical
    • Light medium · Warm · yellow undertone

    $52

  3. NYX Professional Makeup Bare With Me Blur Tint Foundation

    06: Soft Beige

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 06: Soft Beige

    • Looks identical
    • Light medium · Warm undertone

    $14

  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW25

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW25

    • Looks identical
    • Light medium · Cool · rosy undertone

    $39

  5. Doll 10 Peptide Bounce Flexible Foundation

    Tan/Deep

    Doll 10 Peptide Bounce Flexible Foundation, shade Tan/Deep

    • Looks identical
    • Medium light · Warm · golden undertone

    $44

  6. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Medium Cool

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Medium Cool

    • Very close colour
    • Light medium · Cool · pink undertone

    $39

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut, against Maybelline Fit Me Natural Finish Concealer in 035 Deep. Every attribute compared, with its share of the score.

ComparedYour shade035 DeepClosest matchTan WalnutScore
Shade match55% of overall77
Colour75#e5a78a#dfa57dClose colourColour difference 4.2 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral pinkSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78NaturalSatinCloseSatin finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, combination, normalMarketed for different skin types
Overall match 70/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut.

Same or better

  • $2.99 less
  • Satin finish instead of natural
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Tan Walnut

Best price
$8Ulta BeautyUlta Beauty
$2.99 less (27%)

Your shade $10.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.