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Fit Me Natural Finish Concealer 040 Caramel dupes and alternatives Maybelline

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 4W Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
Dior
4W Warm
Depth and undertone: Light medium · Warm · yellow
Finish and coverage: Natural · Full coverage
Shade match
77out of 100
Colour
75
Depth
97
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $31.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
IT Cosmetics
23.5 Medium Amber
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
76out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan
    Shade match 73
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural
    Shade match 72
    $30SephoraSephoraCosts $19.01 more

    Matches: Same natural finishClaims long-wearingClaims not settling into lines

    Differences: Slightly deeperDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    68

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Skin Correct Full-Coverage Concealer

    4N Neutral
    Shade match 73
    $42Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Same natural finishClaims 24-hour wearClaims transfer resistance

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: light medium to medium skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Warm Honey 322

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Honey 322

    • Looks identical
    • Medium light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    4W Warm

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 4W Warm

    • Looks identical
    • Medium light · Warm · golden undertone

    $58

    SephoraView at Sephora
  2. Hourglass Illusion Luminous Glow Foundation SPF 30

    9

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 9

    • Looks identical
    • Medium light · Warm · peach undertone

    $60

    SephoraView at Sephora
  3. Tower 28 Beauty SunnyDays Skin Tint

    25 Ocean Park

    Tower 28 Beauty SunnyDays Skin Tint, shade 25 Ocean Park

    • Looks identical
    • Medium light · Warm undertone

    $32

    SephoraView at Sephora
  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Medium

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Medium

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $21.49

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    260 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 260 Warm

    • Looks identical
    • Medium light · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD111

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD111

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $81

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 4W Warm, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest shade match4W WarmScore
Shade match55% of overall77
Colour75#e6a172#ddaa81Close colourColour difference 4.3 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 2.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormalMarketed for different skin types
Overall match 73/100Shade match 77/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 4W Warm.

Same or better

  • Same natural finish
  • Claims 24-hour wear
  • Claims transfer resistance

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest overall alternative23.5 Medium AmberScore
Shade match55% of overall75
Colour71#e6a172#d6a476Close colourColour difference 4.8 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68SensitiveNormal, dry, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 76/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber.

Same or better

  • Same natural finish
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 4W Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $31.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber

Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.