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Fit Me Natural Finish Concealer 040 Caramel dupes and alternatives Maybelline

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Tan
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
94
Depth
97
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 81
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper

    Medium confidence· Digital match

    View match
  2. #3 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    7.5
    Shade match 83
    $42SephoraSephoraCosts $31.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: tan with a peach undertone

    Low confidence· Digital match

    View match
  3. #4 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5
    Shade match 82
    $42SephoraSephoraCosts $31.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Warm Honey 322

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Honey 322

    • Looks identical
    • Medium light · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    4W Warm

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 4W Warm

    • Looks identical
    • Medium light · Warm · golden undertone

    $58

    SephoraView at Sephora
  2. Hourglass Illusion Luminous Glow Foundation SPF 30

    9

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 9

    • Looks identical
    • Medium light · Warm · peach undertone

    $60

    SephoraView at Sephora
  3. Tower 28 Beauty SunnyDays Skin Tint

    25 Ocean Park

    Tower 28 Beauty SunnyDays Skin Tint, shade 25 Ocean Park

    • Looks identical
    • Medium light · Warm undertone

    $32

    SephoraView at Sephora
  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Medium

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Medium

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $21.49

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Cushion Foundation

    260 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 260 Warm

    • Looks identical
    • Medium light · Warm undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD111

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD111

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $81

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest matchTanScore
Shade match55% of overall89
Colour94#e6a172#e6a678Very close colourColour difference 1.5 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 1.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan.

Same or better

  • Very close colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate
View full match

Where to buy Tan

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.