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Fit Me Natural Finish Concealer 040 Caramel dupes and alternatives Maybelline

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Tan
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Shade match
89out of 100
Colour
94
Depth
97
Undertone
70
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
Laura Mercier
3W1
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light peach with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 76
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light to medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden
    Shade match 81
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel
    Shade match 79
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $42SephoraSephoraCosts $31.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: tan with a peach undertone

    Low confidence· Digital match

    View match
  8. Shade match 82
    $42SephoraSephoraCosts $31.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: medium with a peach undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Warm Honey 322

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Honey 322

    • Looks identical
    • Medium light · Warm undertone

    $11.99

Closest foundations

  1. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    4W Warm

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 4W Warm

    • Looks identical
    • Medium light · Warm · golden undertone

    $58

  2. Hourglass Illusion Luminous Glow Foundation SPF 30

    9

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 9

    • Looks identical
    • Medium light · Warm · peach undertone

    $60

  3. Tower 28 Beauty SunnyDays Skin Tint

    25 Ocean Park

    Tower 28 Beauty SunnyDays Skin Tint, shade 25 Ocean Park

    • Looks identical
    • Medium light · Warm undertone

    $32

  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Medium

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Medium

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $21.49

  5. L'Oréal Paris Infallible Cushion Foundation

    260 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 260 Warm

    • Looks identical
    • Medium light · Warm undertone

    $19.99

  6. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD111

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD111

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $81

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest shade matchTanScore
Shade match55% of overall89
Colour94#e6a172#e6a678Very close colourColour difference 1.5 (0 is identical)
Depth97Medium lightLight mediumCloseDepth difference: 1.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 89/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan.

Same or better

  • Very close colour
  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest overall alternative3W1Score
Shade match55% of overall83
Colour87#e6a172#d89c71Very close colourColour difference 2.8 (0 is identical)
Depth92Medium lightMedium lightSameDepth difference: 4.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1.

Same or better

  • Very close colour
  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.