Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Skin type
Preferences
12 of 30 matches
Only showing matches cruelty-free, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $1.01 moreMatches: Same natural finishClaims a skin-like finishClaims not settling into lines
Differences: Slightly deeper
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Satin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: tan with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$2.99 less (27%)Matches: Very close colourClaims long-wearingClaims not settling into lines
Differences: Satin rather than natural finishNot marketed for sensitive skin
Very close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta BeautyCosts $19.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Slightly deeper
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: deep with golden rich undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Medium, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Light Medium, Warm Golden
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Slightly deeper
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Warm Honey 322
$11.99
4W Warm
$58
9
$60
25 Ocean Park
$32
Medium
$21.49
260 Warm
$19.99
BD111
$81
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan
Ulta BeautyYour shade $10.99 at Ulta Beauty · product price; shade not separately priced
Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige
SephoraYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
