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Fit Me Natural Finish Concealer 040 Caramel dupes and alternatives Maybelline

Medium light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin, with medium coverage.

  • 1 match has no coverage listed and is not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 3W1

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
040 CaramelChange shade
Depth and undertone: Medium light
Finish and coverage: Natural finish
The match
Laura Mercier
3W1
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
83out of 100
Colour
87
Depth
92
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 79
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light peach with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 76
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: light to medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 74
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly deeper

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 040 Caramel (Medium light) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Warm Honey 322

    Maybelline Fit Me Matte + Poreless Foundation, shade Warm Honey 322

    • Looks identical
    • Medium light · Warm undertone

    $11.99

Closest foundations

  1. Dior Forever Skin Perfect 24H Multi-Use Foundation Stick

    4W Warm

    Dior Forever Skin Perfect 24H Multi-Use Foundation Stick, shade 4W Warm

    • Looks identical
    • Medium light · Warm · golden undertone

    $58

  2. Hourglass Illusion Luminous Glow Foundation SPF 30

    9

    Hourglass Illusion Luminous Glow Foundation SPF 30, shade 9

    • Looks identical
    • Medium light · Warm · peach undertone

    $60

  3. Tower 28 Beauty SunnyDays Skin Tint

    25 Ocean Park

    Tower 28 Beauty SunnyDays Skin Tint, shade 25 Ocean Park

    • Looks identical
    • Medium light · Warm undertone

    $32

  4. CoverGirl Simply Ageless Skin Perfector Essence Foundation

    Medium

    CoverGirl Simply Ageless Skin Perfector Essence Foundation, shade Medium

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $21.49

  5. L'Oréal Paris Infallible Cushion Foundation

    260 Warm

    L'Oréal Paris Infallible Cushion Foundation, shade 260 Warm

    • Looks identical
    • Medium light · Warm undertone

    $19.99

  6. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD111

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD111

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $81

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1, against Maybelline Fit Me Natural Finish Concealer in 040 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade040 CaramelClosest match3W1Score
Shade match55% of overall83
Colour87#e6a172#d89c71Very close colourColour difference 2.8 (0 is identical)
Depth92Medium lightMedium lightSameDepth difference: 4.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 3W1.

Same or better

  • Very close colour
  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly deeper

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy 3W1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.