Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
14 of 32 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at Sephora
Ulta Beautyfrom $30 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Noticeably different swatch colourDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraSephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Noticeably different swatch colourDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Medium Deep, Warm Golden
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Noticeably different swatch colourDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperDoes not claim a lightweight feelNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a blurring effectClaims 24-hour wear
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: deep with neutral golden-red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: rich with warm undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Medium Deep, Warm Olive
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Deep, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $31.01 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 045 Tan (Medium tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Cappuccino 340
$11.99
P7
$52
Burkina - Tan 3
$20
Medium Deep 46 Warm
$45
38P Tan
$24
Medium 180 W
$49
CARACAS
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW35, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW35.
6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Dior Forever Skin Correct Full-Coverage Concealer in 5 Neutral, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Skin Correct Full-Coverage Concealer in 5 Neutral.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW35
SephoraYour shade $10.99 at Ulta Beauty
Dior Forever Skin Correct Full-Coverage Concealer 5 Neutral
SephoraYour shade $10.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
