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Fit Me Natural Finish Concealer 045 Tan dupes and alternatives Maybelline

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, with a matte finish, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NW35

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
045 TanChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural finish
The match
MAC Cosmetics
NW35
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Full coverage
Overall match
69out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
51
Wear (Wear & performance)
51
Skin (Skin suitability)
0
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 045 Tan (Medium tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Cappuccino 340

    Maybelline Fit Me Matte + Poreless Foundation, shade Cappuccino 340

    • Looks identical
    • Tan · Neutral undertone

    $11.99

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P7

    • Looks identical
    • Medium tan · Warm · peach undertone

    $52

  2. Juvia's Place I am Magic Powder Foundation

    Burkina - Tan 3

    Juvia's Place I am Magic Powder Foundation, shade Burkina - Tan 3

    • Looks identical
    • Medium tan · Neutral undertone

    $20

  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Warm

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 46 Warm

    • Looks identical
    • Medium tan · Warm · golden undertone

    $45

  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    38P Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 38P Tan

    • Looks identical
    • Tan · Cool · pink undertone

    $24

  5. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Medium 180 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 180 W

    • Looks identical
    • Medium tan · Warm undertone

    $49

  6. NARS Natural Matte Longwear Foundation

    CARACAS

    NARS Natural Matte Longwear Foundation, shade CARACAS

    • Looks identical
    • Medium tan · Warm undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW35, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.

ComparedYour shade045 TanClosest matchNW35Score
Shade match55% of overall89
Colour95#c97b4c#cc7f4eLooks identicalColour difference 1.4 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed36-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, normal, combination, oilyMarketed for different skin types
Overall match 69/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NW35.

Same or better

  • Near-identical swatch colour
  • Claims a blurring effect
  • Claims 36-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy NW35

Best price
$30SephoraSephora
Costs $19.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.