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Fit Me Natural Finish Concealer 045 Tan dupes and alternatives Maybelline

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade match: NARS Soft Matte Complete Concealer Truffle

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
045 TanChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural finish
The match
NARS
Truffle
Depth and undertone: Tan · Warm · peach
Finish and coverage: Matte · Medium coverage
Shade match
87out of 100
Colour
91
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4N1

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
045 TanChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural finish
The match
Laura Mercier
4N1
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
78out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 83
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Medium confidence· Digital match

    View match
  2. Shade match 71
    $34SephoraSephoraCosts $23.01 more

    Matches: Same natural finishClaims 16-hour wearClaims not settling into lines

    Differences: Slightly lighter

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: medium with neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 116 Spice
    Shade match 73
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Not marketed for sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 122 Clove
    Shade match 71
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha
    Shade match 71
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan
    Shade match 64
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    64
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 045 Tan (Medium tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Cappuccino 340

    Maybelline Fit Me Matte + Poreless Foundation, shade Cappuccino 340

    • Looks identical
    • Tan · Neutral undertone

    $11.99

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P7

    • Looks identical
    • Medium tan · Warm · peach undertone

    $52

  2. Juvia's Place I am Magic Powder Foundation

    Burkina - Tan 3

    Juvia's Place I am Magic Powder Foundation, shade Burkina - Tan 3

    • Looks identical
    • Medium tan · Neutral undertone

    $20

  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Warm

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 46 Warm

    • Looks identical
    • Medium tan · Warm · golden undertone

    $45

  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    38P Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 38P Tan

    • Looks identical
    • Tan · Cool · pink undertone

    $24

  5. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Medium 180 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 180 W

    • Looks identical
    • Medium tan · Warm undertone

    $49

  6. NARS Natural Matte Longwear Foundation

    CARACAS

    NARS Natural Matte Longwear Foundation, shade CARACAS

    • Looks identical
    • Medium tan · Warm undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Truffle, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.

ComparedYour shade045 TanClosest shade matchTruffleScore
Shade match55% of overall87
Colour91#c97b4c#c57742Very close colourColour difference 2.1 (0 is identical)
Depth96Medium tanTanCloseDepth difference: 2.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 67/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Truffle.

Same or better

  • Very close colour
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.

ComparedYour shade045 TanClosest overall alternative4N1Score
Shade match55% of overall76
Colour75#c97b4c#d18854Close colourColour difference 4.2 (0 is identical)
Depth85Medium tanMedium tanSameDepth difference: 5.9
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveDry, normal, combination, oily, sensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4N1.

Same or better

  • Same natural finish
  • Claims 16-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Truffle

Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 4N1

Best price
$34SephoraSephora
Costs $23.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.