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Fit Me Natural Finish Concealer 045 Tan dupes and alternatives Maybelline

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with a satin finish, in liquid form, without talc.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
045 TanChange shade
Depth and undertone: Medium tan
Finish and coverage: Natural finish
The match
e.l.f. Cosmetics
Rich Chocolate
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
Overall match
69out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
78
Wear (Wear & performance)
54
Skin (Skin suitability)
0
Shade match
76out of 100
Colour
73
Depth
97
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$2.99 less (27%)

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 045 Tan (Medium tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Cappuccino 340

    Maybelline Fit Me Matte + Poreless Foundation, shade Cappuccino 340

    • Looks identical
    • Tan · Neutral undertone

    $11.99

Closest foundations

  1. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade P7

    • Looks identical
    • Medium tan · Warm · peach undertone

    $52

  2. Juvia's Place I am Magic Powder Foundation

    Burkina - Tan 3

    Juvia's Place I am Magic Powder Foundation, shade Burkina - Tan 3

    • Looks identical
    • Medium tan · Neutral undertone

    $20

  3. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 46 Warm

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 46 Warm

    • Looks identical
    • Medium tan · Warm · golden undertone

    $45

  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    38P Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 38P Tan

    • Looks identical
    • Tan · Cool · pink undertone

    $24

  5. m.ph by Mary Phillips Le Skin Weightless Serum Foundation

    Medium 180 W

    m.ph by Mary Phillips Le Skin Weightless Serum Foundation, shade Medium 180 W

    • Looks identical
    • Medium tan · Warm undertone

    $49

  6. NARS Natural Matte Longwear Foundation

    CARACAS

    NARS Natural Matte Longwear Foundation, shade CARACAS

    • Looks identical
    • Medium tan · Warm undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate, against Maybelline Fit Me Natural Finish Concealer in 045 Tan. Every attribute compared, with its share of the score.

ComparedYour shade045 TanClosest matchRich ChocolateScore
Shade match55% of overall76
Colour73#c97b4c#bb7c5cClose colourColour difference 4.6 (0 is identical)
Depth97Medium tanTanCloseDepth difference: 1.8
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared78
Finish78NaturalSatinCloseSatin finish rather than natural
Coveragenot comparableNot listedFullNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDry, combination, normalMarketed for different skin types
Overall match 69/100Shade match 76/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate.

Same or better

  • $2.99 less
  • Satin finish instead of natural
  • Claims long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy Rich Chocolate

Match price
$8Ulta BeautyUlta Beauty
$2.99 less (27%)

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.