Beautler.Your beauty butler

Fit Me Natural Finish Concealer 050 Café dupes and alternatives Maybelline

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: NARS Soft Matte Complete Concealer Walnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
050 CaféChange shade
Depth and undertone: Tan
Finish and coverage: Natural finish
The match
NARS
Walnut
Depth and undertone: Tan · Olive
Finish and coverage: Matte · Medium coverage
Shade match
90out of 100
Colour
95
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
050 CaféChange shade
Depth and undertone: Tan
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Deep Golden
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 122 Clove
    Shade match 84
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 77
    $12Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    Differences: Slightly lighter

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    32 Medium Golden
    Shade match 73
    $32SephoraSephoraCosts $21.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 124 Sienna
    Shade match 72
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Slightly deeperNot marketed for sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    WN 118 Amber
    Shade match 71
    $22$32SephoraSephoraCosts $11.01 more

    Matches: Same natural finishClaims a blurring effectClaims long-wearing

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 050 Café (Tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Coconut 355

    Maybelline Fit Me Matte + Poreless Foundation, shade Coconut 355

    • Looks identical
    • Tan · Neutral undertone

    $11.99

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4Y60 - Warm Almond

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4Y60 - Warm Almond

    • Looks identical
    • Tan · Warm · golden undertone

    $49

  2. Hourglass Veil Hydrating Skin Tint Foundation

    14

    Hourglass Veil Hydrating Skin Tint Foundation, shade 14

    • Looks identical
    • Tan · Neutral · neutral golden undertone

    $49

  3. Tarte Timeless Hydrating Foundation

    49W Tan-Deep Warm

    Tarte Timeless Hydrating Foundation, shade 49W Tan-Deep Warm

    • Looks identical
    • Tan · Warm undertone

    $42

  4. R.E.M. Beauty Sweetener Foundation

    tan 8 c

    R.E.M. Beauty Sweetener Foundation, shade tan 8 c

    • Looks identical
    • Tan · Cool undertone

    $35

  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Havana

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Havana

    • Looks identical
    • Tan · Warm undertone

    $50

  6. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    440 Medium Deep

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 440 Medium Deep

    • Looks identical
    • Tan · Cool undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Soft Matte Complete Concealer in Walnut, against Maybelline Fit Me Natural Finish Concealer in 050 Café. Every attribute compared, with its share of the score.

ComparedYour shade050 CaféClosest shade matchWalnutScore
Shade match55% of overall90
Colour95#b7744d#ba7148Looks identicalColour difference 1.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared51
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 68/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Walnut.

Same or better

  • Near-identical swatch colour
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against Maybelline Fit Me Natural Finish Concealer in 050 Café. Every attribute compared, with its share of the score.

ComparedYour shade050 CaféClosest overall alternativeDeep GoldenScore
Shade match55% of overall81
Colour82#b7744d#aa734cClose colourColour difference 3.4 (0 is identical)
Depth96TanTanSameDepth difference: 2.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 81/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy

Closest shade match

NARS Soft Matte Complete Concealer Walnut

Best price
$36SephoraSephora
Costs $25.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.