Beautler.Your beauty butler

Fit Me Natural Finish Concealer 055 Hazelnut dupes and alternatives Maybelline

Deep tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

  • 5 matches have no coverage listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 8.2 W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
055 HazelnutChange shade
Depth and undertone: Deep tan
Finish and coverage: Natural finish
The match
Kosas
Tone 8.2 W
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
Shade match
88out of 100
Colour
93
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
055 HazelnutChange shade
Depth and undertone: Deep tan
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Deep Golden
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
71out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $42SephoraSephoraCosts $31.01 more

    Matches: Claims a skin-like finishClaims a blurring effectClaims long-wearing

    Differences: Radiant rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Radiant rather than natural finish

    Retailer shade note: deep with golden undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 055 Hazelnut (Deep tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Dewy + Smooth Foundation

    355 Coconut

    Maybelline Fit Me Dewy + Smooth Foundation, shade 355 Coconut

    • Close colour
    • Tan · Neutral undertone

    $8.98

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    40 Deep Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 40 Deep Neutral

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $38

  2. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    355

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 355

    • Looks identical
    • Deep tan · Cool undertone

    $15.99

  3. Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick

    500 Suede W

    Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick, shade 500 Suede W

    • Looks identical
    • Deep tan · Warm · yellow undertone

    $46

  4. R.E.M. Beauty Sweetener Foundation

    tan 10 n

    R.E.M. Beauty Sweetener Foundation, shade tan 10 n

    • Looks identical
    • Deep tan · Neutral undertone

    $35

  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Rich Honey

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Rich Honey

    • Looks identical
    • Deep tan · Warm undertone

    $39

  6. Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup

    03 Medium-Deep

    Maybelline Instant Age Rewind Instant Perfector 4-In-1 Glow Makeup, shade 03 Medium-Deep

    • Looks identical
    • Deep tan

    $13.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.2 W, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shade055 HazelnutClosest shade matchTone 8.2 WScore
Shade match55% of overall88
Colour93#b16742#ae623cVery close colourColour difference 1.7 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 67/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 8.2 W.

Same or better

  • Very close colour
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shade055 HazelnutClosest overall alternativeDeep GoldenScore
Shade match55% of overall72
Colour67#b16742#aa734cSlight colour differenceColour difference 5.4 (0 is identical)
Depth95Deep tanTanCloseDepth difference: 3.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 72/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 8.2 W

Best price
$32SephoraSephora
Costs $21.01 more

Your shade $10.99 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.