Deep tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
12 of 31 matches
Only showing matches made for combination skin, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at Sephora
Ulta Beautyfrom $32 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
No material differences in the data we have.
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty(product price)Costs $19.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Does not claim a lightweight feel
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: for warm undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephora$30 · out of stockView at SephoraSephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Slightly deeperNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Not marketed for sensitive skin
Retailer shade note: rich tan with neutral undertones
Low confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Not marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: rich tan with golden undertones
Low confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Deep, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Not marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Deep, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $28.01 moreMatches: Same natural finishClaims a skin-like finishClaims a blurring effect
Differences: Not marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: Deep, Cool Pink
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$2.99 less (27%)Matches: Claims long-wearingClaims not settling into linesBoth claim a lightweight feel
Differences: Satin rather than natural finishNot marketed for sensitive skin
Close colour · Satin · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Satin rather than natural finish · Not marketed for sensitive skin
Retailer shade note: rich with neutral undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Same natural finishClaims 16-hour wearClaims not settling into lines
Differences: Noticeably different swatch colourSlightly deeper
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper
Retailer shade note: medium deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same natural finishClaims long-wearingClaims not settling into lines
Differences: Noticeably different swatch colourSlightly deeperNot marketed for sensitive skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer 055 Hazelnut (Deep tan) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
355 Coconut
$8.98
40 Deep Neutral
$38
355
$15.99
500 Suede W
$46
tan 10 n
Rich Honey
$39
03 Medium-Deep
$13.99
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Shape Tape Full Coverage Matte Concealer in 49W tan-deep warm.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha, against Maybelline Fit Me Natural Finish Concealer in 055 Hazelnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Mocha.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte Shape Tape Full Coverage Matte Concealer 49W tan-deep warm
SephoraYour shade $10.99 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer Mocha
SephoraYour shade $10.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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