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Fit Me Natural Finish Concealer 065 Coffee dupes and alternatives Maybelline

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Maybelline
065 CoffeeChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural finish
The match
Armani Beauty
15
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
83out of 100
Colour
79
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Maybelline
065 CoffeeChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural finish
The match
NYX Professional Makeup
Rich
Depth and undertone: Very deep
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
78
Wear (Wear & performance)
66
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Mocha
    Shade match 73
    $12Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same natural finishClaims a skin-like finishClaims not settling into lines

    No material differences in the data we have.

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    66
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 065 Coffee (Deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Java 375

    Maybelline Fit Me Matte + Poreless Foundation, shade Java 375

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. L'Oréal Paris True Match Hyaluron Tinted Balm Foundation

    Natural Deep

    L'Oréal Paris True Match Hyaluron Tinted Balm Foundation, shade Natural Deep

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $17.99

    CVSView at CVS
  2. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Caramel Brown

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Caramel Brown

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Clinique Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 125 Mahogany

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $39

    Ulta BeautyView at Ulta Beauty
  4. Milani Conceal + Perfect 2-in-1 Foundation

    Espresso

    Milani Conceal + Perfect 2-in-1 Foundation, shade Espresso

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.97

    WalmartView at Walmart
  5. Estée Lauder Double Wear Stay-in-Place Foundation

    8N1 Espresso

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 8N1 Espresso

    • Looks identical
    • Deep · Neutral undertone

    $52

    SephoraView at Sephora
  6. R.E.M. Beauty Sweetener Foundation

    deep 10 cn

    R.E.M. Beauty Sweetener Foundation, shade deep 10 cn

    • Looks identical
    • Deep · Cool undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Maybelline Fit Me Natural Finish Concealer in 065 Coffee. Every attribute compared, with its share of the score.

ComparedYour shade065 CoffeeClosest shade match15Score
Shade match55% of overall83
Colour79#824936#754a38Close colourColour difference 3.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared48
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.

Same or better

  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs low
View full match

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Maybelline Fit Me Natural Finish Concealer in 065 Coffee. Every attribute compared, with its share of the score.

ComparedYour shade065 CoffeeClosest overall alternativeRichScore
Shade match55% of overall73
Colour71#824936#71442dClose colourColour difference 4.8 (0 is identical)
Depth87DeepVery deepCloseDepth difference: 5.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared78
Finish100NaturalNaturalSameSame natural finish
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.

Same or better

  • Same natural finish
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich

Match price
$12Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $10.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.