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Fit Me Natural Finish Concealer 065 Coffee dupes and alternatives Maybelline

Deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, in liquid form, without talc or silicones.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15

The equivalent shade and the most similar concealer overall.

Your shade
Maybelline
065 CoffeeChange shade
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural finish
The match
Armani Beauty
15
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
69out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
48
Wear (Wear & performance)
60
Skin (Skin suitability)
50
Shade match
83out of 100
Colour
79
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Maybelline Fit Me Natural Finish Concealer 065 Coffee (Deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Matte + Poreless Foundation

    Java 375

    Maybelline Fit Me Matte + Poreless Foundation, shade Java 375

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $11.99

Closest foundations

  1. L'Oréal Paris True Match Hyaluron Tinted Balm Foundation

    Natural Deep

    L'Oréal Paris True Match Hyaluron Tinted Balm Foundation, shade Natural Deep

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $17.99

  2. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Caramel Brown

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Caramel Brown

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $12.99

  3. Clinique Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany

    Clinique Acne Solutions Liquid Makeup Foundation, shade WN 125 Mahogany

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $39

  4. Milani Conceal + Perfect 2-in-1 Foundation

    Espresso

    Milani Conceal + Perfect 2-in-1 Foundation, shade Espresso

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.97

  5. Estée Lauder Double Wear Stay-in-Place Foundation

    8N1 Espresso

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 8N1 Espresso

    • Looks identical
    • Deep · Neutral undertone

    $52

  6. R.E.M. Beauty Sweetener Foundation

    deep 10 cn

    R.E.M. Beauty Sweetener Foundation, shade deep 10 cn

    • Looks identical
    • Deep · Cool undertone

    $35

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Maybelline Fit Me Natural Finish Concealer in 065 Coffee. Every attribute compared, with its share of the score.

ComparedYour shade065 CoffeeClosest match15Score
Shade match55% of overall83
Colour79#824936#754a38Close colourColour difference 3.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared48
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableNot listedMediumNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.

Same or better

  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs low

Where to buy 15

Best price
$42SephoraSephora
Costs $31.01 more

Your shade $10.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.