Fit Me Natural Finish Concealer 065 Coffee dupes and alternatives Maybelline
Deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
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1 of 31 matches
Only showing matches with medium coverage, in liquid form, without talc or silicones.
- 1 match has no coverage listed and is not shown.
- 3 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 15
The equivalent shade and the most similar concealer overall.
065 CoffeeChange shade

- Overall match
- 69out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 48
- Wear (Wear & performance)
- 60
- Skin (Skin suitability)
- 50
- Shade match
- 83out of 100
- Colour
- 79
- Depth
- 96
- Undertone
- 85
Your shade $10.99 at Ulta Beauty
Where to buy 15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Maybelline Fit Me Natural Finish Concealer 065 Coffee (Deep · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Java 375
Maybelline Fit Me Matte + Poreless Foundation, shade Java 375
- Close colour
- Very deep · Neutral · neutral pink undertone
$11.99
Closest foundations
Natural Deep
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation, shade Natural Deep
- Looks identical
- Deep · Neutral · neutral pink undertone
$17.99
Caramel Brown
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Caramel Brown
- Looks identical
- Deep · Neutral · neutral pink undertone
$12.99
WN 125 Mahogany
Clinique Acne Solutions Liquid Makeup Foundation, shade WN 125 Mahogany
- Looks identical
- Deep · Neutral · neutral pink undertone
$39
Espresso
Milani Conceal + Perfect 2-in-1 Foundation, shade Espresso
- Very close colour
- Deep · Neutral · neutral pink undertone
$11.97

8N1 Espresso
Estée Lauder Double Wear Stay-in-Place Foundation, shade 8N1 Espresso
- Looks identical
- Deep · Neutral undertone
$52
deep 10 cn
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15, against Maybelline Fit Me Natural Finish Concealer in 065 Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 15.
Same or better
- Same neutral undertone
- Claims a skin-like finish
- Claims a blurring effect
- Claims long-wearing
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Radiant finish instead of natural
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 32%. Ingredients only affect results through the filters.
Where to buy 15
Your shade $10.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.