Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 30 matches
Only showing matches with buildable coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10.99 at Ulta Beauty
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10.99 at Ulta Beauty
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $19.01 moreMatches: Same neutral undertoneSame natural finishClaims a skin-like finish
No material differences in the data we have.
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colour
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour
Low confidence· Digital match
Revlon ColorStay Skin Awaken Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyThe closest shade to Maybelline Fit Me Natural Finish Concealer Dark Coffee (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Bronze 370
$11.99
NC63
$46
Deep 60 Neutral
$42
Dark Deep 33 Neutral
$41
DPN1
$28
N10 Neutral Deep
$13.99
B160
$69
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Glossier Stretch Concealer for Dewy Buildable Coverage in Deep 4.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Revlon ColorStay Skin Awaken Concealer in Coffee, against Maybelline Fit Me Natural Finish Concealer in Dark Coffee. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revlon ColorStay Skin Awaken Concealer in Coffee.
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Glossier Stretch Concealer for Dewy Buildable Coverage Deep 4
SephoraYour shade $10.99 at Ulta Beauty
Revlon ColorStay Skin Awaken Concealer Coffee
Ulta BeautyYour shade $10.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
