Fit Me Dewy + Smooth Foundation 105 Fair Ivory dupes and alternatives Maybelline
Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full1
- Buildable2
Formulation
- Liquid1
- Stick0
- Cushion0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Alcohol denat.0
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 34 matches
Only showing matches with medium coverage, with a matte finish, without fragrance.
Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Natural Ivory 112
The equivalent shade and the most similar foundation overall.
105 Fair IvoryChange shade
- Light Beige
- Warm Nude
- Soft Tan
- Pure Beige
- Classic Beige
- Sun Beige
- Warm Honey
- Toffee
- Java
- 125 Nude Beige
- 130 Buff Beige
- 210 Sandy Beige
- 225 Medium Buff
- 220 Natural Beige
- 230 Natural Buff
- 315 Soft Honey
- 110 Porcelain
- 115 Ivory
- 355 Coconut
- 120 Classic Ivory
- 240 Golden Beige
- 360 Mocha
- 105 Fair Ivorycurrent shade
- 102 Fair Porcelain
- Overall match
- 72out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 34
- Wear (Wear & performance)
- 60
- Skin (Skin suitability)
- 43
- Shade match
- 95out of 100
- Colour
- 92
- Depth
- 97
- Undertone
- 100
Ulta BeautyYour shade $14.90 at Walmart · product price; shade not separately priced · lowest price $7.97 at Walmart
Where to buy Natural Ivory 112
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Amazon$8.98View at Amazon
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensLooking for a concealer in your shade?
The closest shade to Maybelline Fit Me Dewy + Smooth Foundation 105 Fair Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
010 Fair
Closest concealers
Tone 3.8 N
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N
- Very close colour
- Fair · Neutral · neutral golden undertone
$32
110N
Rare Beauty Liquid Touch Brightening Concealer, shade 110N
- Very close colour
- Very fair · Neutral · neutral golden undertone
$24
110
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110
- Very close colour
- Very fair · Neutral · neutral golden undertone
$12.99
0N1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1
- Very close colour
- Very fair · Neutral undertone
$34
Light Ivory
CoverGirl TruBlend Undercover Concealer, shade Light Ivory
- Close colour
- Very fair · Neutral · neutral golden undertone
$12.99
Snow
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow
- Very close colour
- Very fair · Neutral undertone
$36
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112, against Maybelline Fit Me Dewy + Smooth Foundation in 105 Fair Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Maybelline Fit Me Matte + Poreless Foundation in Natural Ivory 112.
Same or better
- $2.91 less
- Very close colour
- Same neutral undertone
- Claims 12-hour wear
- Both claim a lightweight feel
Different
- Matte finish instead of radiant
- Medium rather than light coverage
- Not marketed for dry skin
- Contains alcohol denat.
- No SPF
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 30%. Ingredients only affect results through the filters.
Where to buy Natural Ivory 112
Ulta BeautyYour shade $14.90 at Walmart · product price; shade not separately priced · lowest price $7.97 at Walmart
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.